[22486]   
DIOKO, Leonardo Anthony Najarro
Consumer values and market segmentation in China : issues and imperatives for marketing managers / Leonardo Anthony Najarro Dioko. - Macau : Macau Foundation, cop. 1995. - 187 p. : il. - Macau studies in management series ; 3)
Descritores: Comportamento do consumidor | China | Gestão de mercado | Segmentação de mercado
CDU: 658.8
Cota: BIA-658.8G.132(D)-Biblioteca|UAVSD ¤ BIA-DEP-1784-Biblioteca|UAVSD